Art Direction
Working with a talented in-house team, I provided art direction for season site flips. An enormous amount of content needed to be created each season in a short amount of time, efficiently and cohesively, while elevating the overall brand. A big part of each season was identifying ways to enable the team to scale and experiment in their creative approach.
![Amazon Fashion Mens Sunglasses](https://chuensumran.com/wp-content/uploads/2020/03/SP1_M_A_GW_DH_SUNGLASSESROUNDUP_main.jpg)
![Amazon Fashion Mens Watch](https://chuensumran.com/wp-content/uploads/2020/03/SP1_M_GW_QC_WATCHES_LEATHER_main.jpg)
![Amazon Fashion Mens Watch](https://chuensumran.com/wp-content/uploads/2020/03/SP1_M_GW_QC_WATCHES_TWOTONE_main.jpg)
![Amazon Fashion Mens Sunglasses](https://chuensumran.com/wp-content/uploads/2020/03/SP1_M_L1_SUNGLASSESROUNDUP_V2_main.jpg)
![Amazon Fashion Mens Shoes](https://chuensumran.com/wp-content/uploads/2020/03/Amazon_Mens_Shoes.jpg)
![Amazon Fashion Mens Denim Jacket](https://chuensumran.com/wp-content/uploads/2020/03/SP1_M_GW_QC_EVERYDAYFAVORITES_DENIMJACKET_PW_main.jpg)
![Amazon Fashion Chino](https://chuensumran.com/wp-content/uploads/2020/03/SP1_M_GW_QC_AMERICANA_CHINOS_main.jpg)
![Amazon Fashion Mens Shoes](https://chuensumran.com/wp-content/uploads/2020/03/macbook_AmazonMensShoes.jpg)
![Amazon Fashion Women's Sunglasses](https://chuensumran.com/wp-content/uploads/2020/04/SP1_W_GW_QC_WORKWARDROBEUPDATE_MARYJANE_main-scaled.jpg)
![Amazon Fashion Handbag](https://chuensumran.com/wp-content/uploads/2020/04/SP1_W_GW_QC_BAGROUNDUP_MINI_main.jpg)
![Amazon Fashion Jewelry](https://chuensumran.com/wp-content/uploads/2020/04/SP1_W_GW_QC_SBSJEWELRY_CLASSIC_main.jpg)
![Amazon Fashion Women's Handbag](https://chuensumran.com/wp-content/uploads/2020/04/SP1_W_GW_QC_WORKWARDROBEUPDATE_TOTE_main.jpg)
![Amazon Fashion Women's Shoes](https://chuensumran.com/wp-content/uploads/2020/04/Amazon_Womens_Acc.jpg)
![Amazon Fashion Women's Sunglasses](https://chuensumran.com/wp-content/uploads/2020/04/SP1_W_GW_QC_SUNGLASSES_SHIELDS_V2_main.jpg)
![Amazon Fashion Women's Shoes](https://chuensumran.com/wp-content/uploads/2020/04/SP1_W_GW_QC_SPRINGSANDALS_SPORTY_main.jpg)
![Amazon Fashion Women's Shoes](https://chuensumran.com/wp-content/uploads/2020/04/macbook_AmazonWomensShoes.jpg)
Holiday Together
First print catalog for Amazon Fashion. Concept development, content structure.
![](https://chuensumran.com/wp-content/uploads/2020/04/AmazonFashion_Holiday_cover.jpg)
![](https://chuensumran.com/wp-content/uploads/2020/04/AmazonFashion_Holiday_spread1.jpg)