Creative Direction and Brand Identity
Developed the brand identity for Paradised including naming, brand marks, visual tone, and design philosophy. Created frameworks that enable the brand to scale and diversify their approach to fashion, merchandise, and collaborations through creative guidelines, aesthetic standards, and graphic processes. I continue to provide strategic insights, editorial guidance, and art direction of campaign imagery.
Graphic Design
Every season I design a group of graphic sweatshirts and tees for the collection. Inspiration for the graphics comes from many places but is always rooted in the love for the sun.
![Paradised Campaign](https://chuensumran.com/wp-content/uploads/2020/05/DSC7623.jpg)
![Paradised Campaign](https://chuensumran.com/wp-content/uploads/2020/05/DSC7377.jpg)
![Paradised Campaign](https://chuensumran.com/wp-content/uploads/2020/05/Paradised_02_079.jpg)
![Paradised Campaign](https://chuensumran.com/wp-content/uploads/2020/05/DSC7314-1.jpg)
![Paradised Website Design](https://chuensumran.com/wp-content/uploads/2020/05/Paradised_1_imac.jpg)
![Paradised Website Design](https://chuensumran.com/wp-content/uploads/2020/05/Paradised_2_imac.jpg)
![Paradised Website Design](https://chuensumran.com/wp-content/uploads/2020/05/Paradised_3_imac.jpg)
![Paradised Website Design](https://chuensumran.com/wp-content/uploads/2020/05/Paradised_4_imac.jpg)
![Paradised Logo Design](https://chuensumran.com/wp-content/uploads/2020/05/logo.jpg)
![Paradised Sunset Emblem](https://chuensumran.com/wp-content/uploads/2020/05/emblem_purple_crop.jpg)
![Paradised Brand Book](https://chuensumran.com/wp-content/uploads/2020/05/BrandBook.jpg)
![Quote typography](https://chuensumran.com/wp-content/uploads/2020/05/QuotesArtboard-2.jpg)
![Quote typography](https://chuensumran.com/wp-content/uploads/2020/05/QuotesArtboard-3.jpg)
![Quote typography](https://chuensumran.com/wp-content/uploads/2020/05/QuotesArtboard-1.jpg)
![Quote typography](https://chuensumran.com/wp-content/uploads/2020/05/QuotesArtboard-4.jpg)
![Paradised Hoodie Graphic](https://chuensumran.com/wp-content/uploads/2020/05/placeinthesun.jpg)
![Paradised Rays T-shirt Graphic](https://chuensumran.com/wp-content/uploads/2020/05/rays.jpg)
![Paradised Sweatshirt Graphic](https://chuensumran.com/wp-content/uploads/2020/05/sunineyes.jpg)
![Paradised Sweatshirt Graphic](https://chuensumran.com/wp-content/uploads/2020/05/waywardsun.jpg)
![Paradised Sweatshirt Graphic](https://chuensumran.com/wp-content/uploads/2020/05/escapeplan.jpg)
![Paradised Sweatshirt Graphic](https://chuensumran.com/wp-content/uploads/2020/05/offthegrid.jpg)
![Paradised Solar Tribe T-shirt Graphic](https://chuensumran.com/wp-content/uploads/2020/05/solarTribe.jpg)
![Paradised Palm Sweatshirt Graphic](https://chuensumran.com/wp-content/uploads/2020/05/palm.jpg)
![Paradised Sweatshirt Graphic](https://chuensumran.com/wp-content/uploads/2020/05/geo_p.jpg)
![Paradised Parrot Sweatshirt Graphic](https://chuensumran.com/wp-content/uploads/2020/05/parrot_crew.jpg)
![Paradised T-shirt Graphic](https://chuensumran.com/wp-content/uploads/2020/05/paradised_moto.jpg)
![Paradised Kalifornien T-shirt Graphic](https://chuensumran.com/wp-content/uploads/2020/05/kalifornien.jpg)