Creative Direction and Brand Identity
Developed the brand identity for Paradised including naming, brand marks, visual tone, and design philosophy. Created frameworks that enable the brand to scale and diversify their approach to fashion, merchandise, and collaborations through creative guidelines, aesthetic standards, and graphic processes. I continue to provide strategic insights, editorial guidance, and art direction of campaign imagery.
Every season I design a group of graphic sweatshirts and tees for the collection. Inspiration for the graphics comes from many places but is always rooted in the love for the sun.