Prim Chuensumran

Prim Chuensumran is a Creative Director and multi-disciplinary designer.  Based in New York, she specializes in providing strategic insight, brand identity, art direction, print and material design, and digital marketing.

With a strong fashion and fashion retail background, she has a comprehensive view of the industry and 15 years of experience leading diverse creative teams through fast-paced, conceptual, strategic projects. She understands the importance of creative and commercial alignment and helps identify business needs – insights that are the foundation for strategic and creative work.

She has worked with a broad range of clients that include fashion, retail, hospitality and cultural organizations. Passionate about the printed matter, she has a special love of designing identities, books, magazines and catalogs. She draws reference from a diverse range of historical, cultural and aesthetic sources, and credits her practice of crossing media genres to her varied background.

Services include
Brand Strategy
  • Research and insights
  • Brand platforms
  • Design strategy
  • Content strategy
  • Social media strategy
  • Naming systems
Brand Communication
  • Brand narrative
  • Art direction
  • Photography direction
  • Campaign concepts
  • Editorial design
  • Social media
Brand Design
  • Visual identity
  • Brand guidelines
  • Graphic design
  • Typography
  • Illustration
  • Packaging design
  • UX/UI
Clients have included
  • Amazon
  • Bailey44
  • The Beatrice Inn
  • Bloomingdale’s
  • Carolina Herrera
  • Cinq à Sept
  • Chaiken
  • Eddie Borgo
  • Edun
  • Elizabeth and James
  • Gilt Groupe
  • JBrand
  • Likely
  • Lisa Marie Fernandez
  • Maje
  • Neiman Marcus
  • Paradised
  • Rogan
  • Saks Fifth Avenue
  • Smith & Mills
  • Studio Sofield
  • Super Linda
  • Surf Bazaar
  • The Surf Lodge
  • Target