Art Direction & Brand Identity
Art Direction of brand photography for a variety of Amazon’s private labels including Amazon Essentials, Goodthreads, The Fix, and Coastal Blue.
Social Media Campaign
As part of Core 10’s campaign celebrating fitness influencers, I directed very short motion pieces for Amazon’s social channels.
![Amazon Essentials Mens Fall Cashmere](https://chuensumran.com/wp-content/uploads/2020/04/AmazonEssentials_hero.jpg)
![Amazon Essentials Mens Fall](https://chuensumran.com/wp-content/uploads/2020/04/AmazonEssentials_M.jpg)
![Amazon Essentials Womens Fall](https://chuensumran.com/wp-content/uploads/2020/04/AmazonEssentials_W.jpg)
CORE 10
Performance activewear for women
![Amazon Core 10 Bree Banks](https://chuensumran.com/wp-content/uploads/2020/04/Core10_BreeBanks_still.jpg)
![Amazon Core 10 Erika Hammond](https://chuensumran.com/wp-content/uploads/2020/04/Core10_ErikaHammond_cut.gif)
![Amazon Core 10 Ellen Ector](https://chuensumran.com/wp-content/uploads/2020/04/Core10_EllenEctor_still.jpg)
![Amazon Core 10 Elianne Alexander](https://chuensumran.com/wp-content/uploads/2020/04/Core10_ElianneAlexander_cut.gif)
![Amazon Core 10 Megan Roup](https://chuensumran.com/wp-content/uploads/2020/04/Core10_MeganRoup_still.jpg)
![Amazon Core 10 Bree Banks](https://chuensumran.com/wp-content/uploads/2020/04/Core10_BreeBanks_still02.jpg)
GOODTHREADS
Classic staples crafted with care.
![Amazon Goodthreads Flannel](https://chuensumran.com/wp-content/uploads/2020/04/Goodthreads_01.jpg)
![Amazon Goodthreads Flannel](https://chuensumran.com/wp-content/uploads/2020/04/Goodthreads_02.jpg)
THE FIX
Trend driven shoes and hangbags.
![Amazon The Fix Velvet Booties](https://chuensumran.com/wp-content/uploads/2020/04/TheFix_02_b.jpg)
![Amazon The Fix Flats](https://chuensumran.com/wp-content/uploads/2020/04/TheFix_01_b.jpg)
![Amazon The Fix Booties](https://chuensumran.com/wp-content/uploads/2020/04/TheFix_03.jpg)
![Amazon Coastal Blue Swimsuit](https://chuensumran.com/wp-content/uploads/2020/04/CoastalBlue_06.jpg)
Coastal Blue
Women’s swimwear
![Amazon Coastal Blue Swimsuit](https://chuensumran.com/wp-content/uploads/2020/04/CoastalBlue_02.jpg)
![Amazon The Slumber Project](https://chuensumran.com/wp-content/uploads/2020/04/SlumberProject_ipad.jpg)
![Amazon Comfort Denim Outfitters](https://chuensumran.com/wp-content/uploads/2020/04/ComfortDenim_ipad.jpg)