Creative Direction & Brand Identity
Creative direction to define the character of Creathe brand, then the creation of frameworks to express that character through everything the brand touched. This included naming, the design of brand marks and packaging, and art direction of brand imagery.
![Pleat Website design](https://chuensumran.com/wp-content/uploads/2020/05/Pleat_iMac.jpg)
![Pleat Logo](https://chuensumran.com/wp-content/uploads/2020/05/logo-2.jpg)
![Pleat Branding](https://chuensumran.com/wp-content/uploads/2020/05/Pleat_Card.jpg)
![Pleat Packaging](https://chuensumran.com/wp-content/uploads/2020/05/PLEAT_228.jpg)
![Pleat Packaging](https://chuensumran.com/wp-content/uploads/2020/05/PLEAT_275.jpg)
![Pleat Branding](https://chuensumran.com/wp-content/uploads/2020/05/pleat_engrave.jpg)
![Pleat Brand hand fan in white.](https://chuensumran.com/wp-content/uploads/2020/05/pleat_essentialwhite.jpg)
![Pleat Brand hand fan in cobalt](https://chuensumran.com/wp-content/uploads/2020/05/0001_cobalt.jpg)
![Pleat Brand hand fan in black](https://chuensumran.com/wp-content/uploads/2020/05/0007_eclipse.jpg)
![Pleat Brand hand fan in yellow](https://chuensumran.com/wp-content/uploads/2020/05/0002_yellow.jpg)
![Pleat Brand hand fan in olive.](https://chuensumran.com/wp-content/uploads/2020/05/pleat_olive.jpg)