Relaunching a Brand
I created a new visual identity for Chaiken, a brand obsessed over in the 90s for their signature pant, The brand was originally known as Chaiken and Capone and maintained an extremely loyal following. I was tasked with developing a fresh tone without losing the core identity of the brand. New logos, trims, packaging, and campaigns were created.
![Chaiken Rebranding New Campaign](https://chuensumran.com/wp-content/uploads/2020/05/poster_front_2-2.jpg)
![Chaiken Rebranding New Campaign](https://chuensumran.com/wp-content/uploads/2020/05/campaign-3.jpg)
![Chaiken Rebranding New Campaign](https://chuensumran.com/wp-content/uploads/2020/05/campaign-2.jpg)
![Chaiken Rebranding New Campaign](https://chuensumran.com/wp-content/uploads/2020/05/campaign-1.jpg)
![Chaiken Lookbook](https://chuensumran.com/wp-content/uploads/2020/05/chaiken_crop.jpg)
![Chaiken Lookbook](https://chuensumran.com/wp-content/uploads/2020/05/Chaiken_book_01.jpg)
![Chaiken Lookbook](https://chuensumran.com/wp-content/uploads/2020/05/Chaiken_book_02.jpg)
![Chaiken Lookbook](https://chuensumran.com/wp-content/uploads/2020/05/Chaiken_book_03.jpg)
![Chaiken Lookbook](https://chuensumran.com/wp-content/uploads/2020/05/Chaiken_book_04.jpg)
![Chaiken New Logo](https://chuensumran.com/wp-content/uploads/2020/05/Logo-1.jpg)
![Chaiken Business Card Design](https://chuensumran.com/wp-content/uploads/2020/05/chaiken_businesscard.jpg)
![Chaiken Label Design](https://chuensumran.com/wp-content/uploads/2020/05/chaiken_labels.jpg)
![Chaiken Stationery Design](https://chuensumran.com/wp-content/uploads/2020/05/chaiken_letter.jpg)
![Chaiken Garment Bags](https://chuensumran.com/wp-content/uploads/2020/05/chaiken_garmentbag.jpg)
![Chaiken Boxes](https://chuensumran.com/wp-content/uploads/2020/05/chaiken_boxes.jpg)
![Chaiken Lookbook](https://chuensumran.com/wp-content/uploads/2020/05/holiday_w_cover_ed-2.jpg)
![Chaiken Lookbook](https://chuensumran.com/wp-content/uploads/2020/05/holiday_w_cover_ed-8.jpg)
![Chaiken Lookbook](https://chuensumran.com/wp-content/uploads/2020/05/chaiken_fall_02_0003_Layer-1.jpg)
![Chaiken Lookbook](https://chuensumran.com/wp-content/uploads/2020/05/chaiken_fall_02_0002_Layer-2.jpg)
![Chaiken Lookbook](https://chuensumran.com/wp-content/uploads/2020/05/chaiken_fall_02_0001_Layer-3.jpg)