Prim Chuensumran is a Creative Director and multi-disciplinary designer.  Based in New York, she specializes in providing strategic insight, brand identity, art direction, print and material design, and digital marketing.

With a strong fashion and fashion retail background, she has a comprehensive view of the industry and 15 years of experience leading diverse creative teams through fast-paced, conceptual, strategic projects. She understands the importance of creative and commercial alignment and helps identify business needs – insights that are the foundation for strategic and creative work.

She has worked with a broad range of clients that include fashion, retail, hospitality and cultural organizations. Passionate about the printed matter, she has a special love of designing identities, books, magazines and catalogs. She draws reference from a diverse range of historical, cultural and aesthetic sources, and credits her practice of crossing media genres to her varied background.