Bloomingdale’s Fine Collection

Brand Refresh

Developed the look and feel for a refresh of Bloomingdale’s Own fine jewelry. This included a re-naming, revitalizing brandmarks, and setting the core visual direction.

Fine Collection Diamond Mosaic Collection.
Three semi-precious rings.
A selection of jewelry for men, including cufflinks, a silver band, and a gold dogtag pendant on a chain.
Close-up of diamond tennis bracelets.
Closeup of multi-classification rings.
Laptop showing online brandshop.
A selection of gold pieces made in Italy.
Selection of pieces from Fine Collection Lab Grown Diamonds
A selection of Fine Collection pendants.
Fine Collection Diamond Tennis Collection.
Amythyst pieces from Fine Collection.
A selection of gold pieces made in Italy.
Selection of pieces from Fine Collection Lab Grown Diamonds
A selection of Fine Collection pendants.
Fine Collection spreads from the Fall 2024 catalog
The Fine Collection bracelets.
The Fine Collection necklaces
Fine Collection Emails