Prim Chuensumran is a Creative Director and multi-disciplinary designer based in New York. She specializes in providing strategic insight, brand identity, art direction, print and material design, and digital marketing for organizations operating at both creative and institutional scale.

With a strong fashion and fashion retail background, she brings over 15 years of experience leading diverse creative teams through fast-paced, conceptual, and strategic projects, while also advising leadership on the development of enterprise brand governance, design systems, and compliance-aligned visual standards for multi-division and regulated environments. She understands the importance of creative and commercial alignment and helps identify business needs — insights that form the foundation for disciplined, scalable creative work.

She has worked with a broad range of clients that include fashion, retail, hospitality, and cultural organizations, partnering with executive, legal, marketing, and platform teams to ensure clarity, consistency, and credibility across digital, print, and physical touchpoints.

Passionate about printed matter, she has a special love of designing identities, books, magazines, and catalogs. She draws reference from a diverse range of historical, cultural, and aesthetic sources, and credits her practice of crossing media genres to her varied background.